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Small Business Segment & Digital Marketing Lead, Emerging Markets

Intuit - Sydney, NSW

Source: uWorkin


What youll bring

+10 years’ experience in digital marketing
People leadership skills and experience managing remote workers
Motivational leadership (driving high performance from team members)
Demonstrated ability to work in a matrix environment
Customer-focused - tenacious about understanding customer behaviors, and passionate about delighting customers at every touch point they have with Intuit.
Excellent creative problem solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
Influences effectively across cross-functional teams and works collaboratively to deliver results and “win together”.
Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.
Effective communicator at all levels in the organization, including executives.
Experience of working in a fast paced environment focused on growth
Ideally experience in managing change
Prior work experience in African & Asian markets will be an added bonus.

How you will lead

Develop digital marketing strategy covering but not limited to SEM, Display, Paid Social, SEO, Content marketing to drive customer growth & revenue.
Great people leadership skills to lead a team of digital experts.
Create a cohesive Paid, Owned & Earned Strategy & own the organic & paid media financial targets.
Exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.
Leverage customer insights and data to co-develop value proposition, messaging hierarchy, segmentation and GTM strategy with the Brand Marketing lead.
Partner with sales teams to develop and execute paid media strategies ensuring integration and cohesiveness.
Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation. Including mobile marketing.
Grow and maintain organic & paid media reporting infrastructure, including performance tracking and weekly optimization
Hands-on analysis of data to continuously improve conversion and ROI of paid media & organic channels
Collaborate with central & global paid media partners to build world-class practices
Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA
Identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support
Leverages customer insights to influence product roadmap
Deep understanding of the product offering value proposition and drives the creation of clear and differentiated positioning
Strong understanding of competitive strategies and capabilities
Drive forecasting and pieces of the 1-year plan for which they are responsible
Consider the end-to-end customer experience for his/her offering or channel
Make decisions that benefit the customer and the entire Intuit portfolio
Detailed experience with all key messaging tools including segmentation, creative briefs and commercial innovation
Proficient at the development of messaging and creative briefs and translating customer insights into impactful benefits and reasons to believe that also inspire customer and influencer socialization
Evaluates copy and creative execution and provides constructive feedback to agencies
Creates and executes high impact, multichannel campaigns that leverage all possible channels to meet the business needs, including innovative promotions, analytics and learning plan
Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
Owns specific web property or vehicle and key success metrics (revenue, RPV, conversion, CPA)
Strong use of segmentation and targeting to drive awesome customer experiences
Incorporates digital best practices end-to-end for SaaS offerings, including their use in first-time use, up-sell, cross-sell, retention levers and content marketing
Able to assess which variables are driving results and link actions to business outcomes
Analyse data from multiple sources to drive insights influencing the development of high impact solutions
Use learning tools effectively to support decision making, e.g., A / B testing and experimentation
Able to develop logic chain that supports conclusions and recommendations even when confronted with imperfect / incomplete data
Drives results by leveraging their influencing abilities across teams for which they do not have direct management responsibility
Influences across teams, consistently communicates and influences across all levels up to Executive to achieve results